Hyderabad, 30 October 2025:
Medify Smart, India’s pioneering health-tech company focused on accessible and affordable healthcare, has announced the launch of its rural operations, marking a significant step in bringing quality healthcare to underserved villages and semi-urban areas across India. This initiative is designed to bridge the healthcare gap in rural communities, where access to medical services, diagnostics, and preventive care remains limited.

As part of this rollout, Medify Smart has introduced a unique grassroots strategy by appointing Local Health Ambassadors in villages and rural communities. These ambassadors will act as the primary link between Medify Smart’s services and the local population, facilitating awareness, onboarding, and utilization of healthcare solutions.

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Overview of Rural Operations

Medify Smart’s rural strategy is built around community engagement, technology, and accessibility:

Local Ambassadors: Selected from within the community, trained to educate families about preventive healthcare, telemedicine, and diagnostic services. They will also assist residents in using Medify Smart E-Clinics and Health Connect Membership services.

Smart E-Clinics: Establishment of rural healthcare centers equipped with AI-powered diagnostic kiosks, teleconsultation facilities, and wellness programs.

Health Connect Membership Cards: Affordable annual subscriptions (₹399–₹499) allowing families to access unlimited consultations, diagnostics, and preventive care programs.

This decentralized approach ensures that even the remotest villages are reached effectively, fostering trust and encouraging community participation in health programs.

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How Local Ambassadors Enable Scaling

Appointing Local Health Ambassadors is central to Medify Smart’s rural expansion strategy:

1. Community Trust: Ambassadors, being local residents, understand cultural nuances, communicate effectively, and help overcome hesitation in adopting new healthcare services.

2. On-Ground Awareness: They organize health camps, wellness workshops, and demonstrations of Medify Smart’s AI-powered kiosks to educate villagers about preventive care and chronic disease management.

3. Enrollment Facilitation: Ambassadors assist families in registering for Health Connect Memberships and scheduling teleconsultations or diagnostic tests.

4. Data Collection & Feedback: Real-time insights from local ambassadors help Medify Smart adapt services based on local needs and improve operational efficiency.

By leveraging local talent, Medify Smart ensures faster penetration, higher adoption rates, and sustainable rural operations, making quality healthcare accessible to millions of underserved households.

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Statements from Leadership

Dr. Neeraj, Founder & CEO, said:

> “Rural India has long faced a shortage of quality healthcare services. By appointing Local Health Ambassadors, we are ensuring that our solutions are not just available but accessible, understandable, and usable by everyone, even in the remotest corners.”

Mr. Ashish Goud, Co-Founder & COO, added:

> “This ground-level strategy allows us to scale efficiently, create awareness, and build trust. Ambassadors act as a bridge between our technology-driven services and the community’s healthcare needs.”

Mr. Suresh, Associate Partner, said:

> “Local engagement is key to achieving preventive healthcare adoption in rural areas. Ambassadors enable us to connect with communities, educate them, and ensure sustained usage of Medify Smart services.”

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Impact and Future Plans

Medify Smart’s rural initiative aims to:

Launch 100+ Rural E-Clinics by March 2026

Reach over 500+ pincodes, covering metro, semi-urban, and rural regions

Provide comprehensive healthcare to 300 million households through membership-based and AI-driven solutions

This strategy ensures sustainable and scalable healthcare penetration while empowering rural communities with access to diagnostics, consultations, and preventive care.

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About Medify Smart

Medify Smart is an Indian health-tech company transforming healthcare delivery through AI-powered diagnostics, Smart E-Clinics, and Health Connect Memberships. The company’s mission is to make healthcare accessible, affordable, and preventive for every Indian family, bridging urban-rural gaps and creating a connected healthcare ecosystem across the country.

www.medifysmarthealth.com